Launching a new global marketplace for private investments.

Client

Forge Global

Industry

Fintech

Role

Communication & Brand Design

Forge is a Y Combinator-backed fintech company that powers a global private market for private companies, their employees and investors.

Forge is a Y Combinator-backed fintech company that powers a global private market for private companies, their employees and investors.

Overview

In the early part of 2021, following major disruptions due to the Covid pandemic and a significant merger, Forge committed itself to rebuilding its in-house design practice and enlisted our expertise to aid their journey from venture backed startup to their public listing on the NYSE. We joined their small design team to bolster ongoing product workflows, institute new processes and foster a robust design culture as a foundation to build upon.

Signaling a New Start

After the completion of an important merger new marketing materials were called for.

Lacking reliable brand guidelines and a under a tight fixed-date launch deadline, we worked with Marketing and Business Leadership to quickly adopt a strategy to leverage the Forge values of Humble, Bold, and Accountable, married with the elements and qualities of the product UI to signal a fresh, reliable start for the new company.

The site needed to speak to four key user groups, each with their unique perspective and experience with the Private Markets.

After the completion of an important merger new marketing materials were called for.

Lacking reliable brand guidelines and a under a tight fixed-date launch deadline, we worked with Marketing and Business Leadership to quickly adopt a strategy to leverage the Forge values of Humble, Bold, and Accountable, married with the elements and qualities of the product UI to signal a fresh, reliable start for the new company.

The site needed to speak to four key user groups, each with their unique perspective and experience with the Private Markets.

•

Accredited Investors

Accredited Investors

•

Employee Shareholders

Employee Shareholders

•

Private Companies

Private Companies

•

Investment Institutions

Investment Institutions

Content Hub

Timed to cover emerging news and to address the growing interest in this newly emerging market, the content hub was built-out to better showcase long-form monthly reports, blog articles, webinars and videos with a strong emphasis on content discovery and exploration.

Timed to cover emerging news and to address the growing interest in this newly emerging market, the content hub was built-out to better showcase long-form monthly reports, blog articles, webinars and videos with a strong emphasis on content discovery and exploration.

Extending the Brand

Our attention next turned to documentation and extending the brand system to additional business collateral, data visualization, promotions and environments.

Our attention next turned to documentation and extending the brand system to additional business collateral, data visualization, promotions and environments.

Outcomes

Over the course of two plus years, growing brand recognition, increasing user base, regular coverage in the financial press and a public listing on the NYSE firmly established Forge as a leader in the private markets.

Over the course of two plus years, growing brand recognition, increasing user base, regular coverage in the financial press and a public listing on the NYSE firmly established Forge as a leader in the private markets.